Digital Marketing
Free
- Hindi, English
- Ages 18-30, 12th Pass
- 1.5 Hours
- 3 Months, 107 hours
- Online
Introduction
The 107-hour Digital Marketing Course under Project TechConnect equips learners with comprehensive skills for the digital era. The curriculum begins with an overview of marketing types, including internet, digital, and traditional methods, followed by modules on website basics, design, and creation using platforms like Wix. Learners gain expertise in tools such as Canva for creating marketing materials, search engine optimization (SEO), Google algorithms, and pricing models.
Advanced modules cover social media marketing, with practical training on platforms like Facebook, Instagram, LinkedIn, and X (Twitter), including ad campaign creation and analytics. Additional topics include Google Business profiles, display advertising, email marketing, and e-commerce operations like product listing. This hands-on training prepares participants for careers in the evolving digital landscape.
Course Modules
Module 1 Introduction
Brief discussion about marketing and it’s types- Internet Marketing, Digital Marketing and Traditional marketing
Module 2 Basics of Website
Definition of Website; Web terminology and differences; Types Of Websites (Dynamic vs Static Website)
Module 3 Canva
Invitations; Brochures; Flyers; Thumbnail for a video; Resume Writing; and presentation preparation
Module 4 Search Engine Optimization (SEO)
Concept of SEO; On-Page and Off-Page SEO; SEO Audits and Analytic
Module 5 Google Algorithm
Google Algorithm and how it works
Module 6 Basic terminology
Basic terminology & pricing model of Digital Marketing
Module 7 Planning and conceptualizing a website
Creating blueprint of each page; Making introductions for pages of website
Module 8 Creating a Website
Creating a Website on Wix
Module 9 Search Engine Advertising
About Google Ads; Creating Google Ads campaign
Module 10 Social Media Marketing (Organic)
Different Types of Social Media
Module 11 Facebook advertising
Types and objectives of Facebook Advertising; Creation of Business accounts and groups; Creating ad campaigns; using Insights
Module 12 Introduction to Instagram
Creating an account on Instagram; How to advertise on Instagram; Instagram ad campaign
Module 13 LinkedIn advertising
Types of LinkedIn Ads and Best Practices
Module 14 X (Twitter) advertising
Creating an account; How to advertise on X; X ad campaigns
Module 15 Google Business
Introduction; Creation of Google Business profiles
Module 16 Online Display Advertising
Introduction; Concept of Display Plan advertising (Creating banners) Types of Display Advertising; Display ad campaigns
Module 17 Email Marketing
Regulation and Analysis
Module 18 E-commerce
Creating retailer user account on E-commerce sites; Product listing on E- commerce site
Placement Support Details
To enhance employability after course completion, students receive career counseling, training, internships, and expert-led sessions totaling 30 hours. Additionally, an industry exposure visit is organized to familiarize students with workplace culture and equip them with the skills and confidence needed to thrive in a professional environment.
Certification Details
We offer two types of certifications under this course: Dell Certification and Participation Certification.
Dell Certification
To receive a Dell Certification, students must pass a final exam. On passing, a hard copy certificate will be issued and will include the student's name, course completed, location where the course was taken, course duration, and the final grade achieved.
Students who either do not take the final exam or do not pass but maintain at least 40% attendance will be awarded a Participation Certification.
Participation Certification
A hard copy certificate will be issued and will include the student's name, guardian's name, enrolment number, course participated in, and course duration.
Grading Scale
The exam will be graded on the following scale:
Percentage
Final Grade
> 85%
A+
80% - 85%
A+
75% - 80%
B+
70% - 75%
B
65% - 70%
C+
60% - 65%
C
55% - 60%
D+
50% - 55%
D
40% - 50%
E
< 40%
Fail